No productEntertainment and comedy
On screen“It's ok twin I'm also watching reels with no volume rn”
PatternIt's ok twin I'm also [specific relatable habit] rn → hold a deadpan selfie with [optional relevant product] visible.
Read the breakdown9 hooks
Text overlay meme hooks
9 hooks from text overlay meme videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
No productKitchen and cooking
On screen“POV your wife wants to try a recipe she saw on Instagram”
PatternPOV [person] wants to try [social-media-inspired idea] → [optimistic preparation] → [brief process escalation] → [unexpected result].
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No productEntertainment and comedy
On screen“Riding with my girlfriend when.... / *girls trying to get my attention* / We’ll Be Right Back”
Pattern[Everyday activity] with [person] when.... → [product-related interruption] → [reaction reveal] → [comic freeze-frame cutaway]
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No productEducation
Spoken“Ready?”
Pattern[Useful things] to [watch/use/do] instead of [unwanted habit] → direct eye contact → point to [option 1] → [option 2] → [option 3].
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No productCareer and workplace
On screen“I'm 43. Laid off 3 months ago and people keep asking: 'So what's your plan?' This. This is my plan.”
PatternPeople keep asking [pressure-filled question] → 'This. This is my plan.' → [carefree action featuring product].
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No productEntertainment and comedy
On screen“Actual footage of me finding out I’m pregnant..”
PatternActual footage of me finding out [discovery].. → [ordinary product behavior] → [exaggerated escalation] → [pause and realization stare]
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No productCareer and workplace
On screen“Why Applying After 10 PM Gets You More Interviews Than Applying in the Morning”
PatternWhy [unexpected action or timing] gets you [desired outcome] more effectively than [common habit] → casual moving selfie → explanation in caption or follow-up.
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No productRelationships and dating
On screen“What should be the reply for this? / 1 unread message / Hmmm / 9:19 pm / Message / A) Like the message / B) Send Sticker / C) Send another Hmmm / D) Close the Chat”
PatternWhat should I [do] for this? + [recognizable dilemma] → [confused reaction] → [A–D choices revealed gradually] → [countdown inviting a decision]
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Sunomusic generation app
On screen“Turning my Albanian 🇦🇱 Dad’s texts into a Balkan Song / Answer u phone my beautiful daughter ❤️ / Enisa PLEASE DON POST THOSE PICTURES OF ME / I don't like it / I LOVE THE NEW SONG / I make all my coworkers buy it on iTunes 👍🏻 / Hello are u ok? / I love my dad 😂”
PatternTurning my [person/source]’s [texts/reviews/notes] into a [music style] song → [readable messages with matching sung lyrics] → [brief emotional closing].
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