No productMakeup
On screen“I trust you”
Pattern“I trust you” over [before look] → cut to [visible result] → [mirror inspection] → [honest reaction].
Read the breakdown4 hooks
Makeup video hooks
4 hooks from short-form videos in makeup, each with its brand, opening seconds, script beats and pattern template.
Unbrandedeyeshadow paletteUnbrandedmakeup brush
On screen“Transition incoming....”
Pattern[Creator + unexpected partner] in matching [before accessories] + 'Transition incoming....' → show [product] → reveal coordinated [finished looks].
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ONE/SIZEOil Sucker oil-control spray
Visual openingThe creator fills the frame with a shiny, made-up face, keeps a finger near the temple, widens their eyes around two seconds, and raises a red-and-white spray bottle beside their face by three seconds.
Pattern[Close-up showing visible concern] → [wide-eyed look at camera] → [product reveal by three seconds] → [application and reaction]
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Unbrandedblack and pink lash adhesivesUnbrandedfalse lash clusters
On screen“Black / Pink / Still firm💪”
Pattern[Brief product flash] → [neutral selfie] → [surprised reaction to one-sided result] → [product comparison and stress test] → [visible hold payoff]
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