# UGC Engineer

> UGC Engineer breaks down short-form video hooks that worked: the brand and product, the first three seconds, the script beats and a pattern to reuse. Its tracker keeps a daily snapshot of every post your creators publish on Instagram, TikTok, X and YouTube, and you query it from Claude Code or Codex.

- Hooks: each entry is a public short-form video that reached a large audience, with the brand and product shown, the first three seconds (visual, on-screen text, spoken line), the script beats with timestamps, why it works, how to adapt it and a pattern template. Every entry credits the creator and links to the original post.
- Tracker: each tracked account (Instagram, TikTok, X, YouTube) is fetched once a day; each post published in the last 30 days gets that day's metrics as far as the platform reports them.
- There is no web dashboard. Customers ask questions in plain language from Claude Code or Codex; the agent runs the `ugct` CLI, which manages creators and campaigns and runs read-only SQL (DuckDB dialect) over the customer's own workspace.
- Plans differ only in tracked accounts: Starter 25 accounts for 29 USD a month, Growth 100 accounts for 79 USD a month, Team 500 accounts for 199 USD a month. Billed monthly; no free trial.
- Metrics differ per platform: a view is a play on TikTok and Instagram, an impression on X and a view on YouTube. A metric a platform does not report is null, never zero.

Full text of every hook breakdown, plans and platform facts: https://ugcgrowthengineer.com/llms-full.txt
Guide for coding agents using the ugct CLI: https://ugcgrowthengineer.com/tracker/agent-guide.txt

## Hook breakdowns

- [A Deadpan Selfie That Recognizes Viewers Watching on Mute](https://ugcgrowthengineer.com/hooks/DYYmVzsuAVm/): A deadpan selfie with a watching-on-mute text overlay hooks viewers by recognizing their immediate browsing habit and making it feel shared.
- [“I Trust You” Sets Up a Makeup Reveal and Mirror Reaction](https://ugcgrowthengineer.com/hooks/DYxq1WLzxVr/): A makeup transformation video uses “I trust you” over the before shot to build anticipation, then reveals the finished look and a delighted mirror reaction.
- [A Relatable Recipe POV Sets Up a Campfire Cooking Fail](https://ugcgrowthengineer.com/hooks/DYdxRcUqGhW/): An outdoor cooking reel uses a relatable Instagram-recipe POV overlay to build curiosity, then reveals a charred result as the visual punchline.
- [Covert Restaurant Filming Sets Up a Phone-Screen Reveal](https://ugcgrowthengineer.com/hooks/DX_2Y6itlU3/): A restaurant skit hooks viewers with apparently covert filming, then uses phone-screen reveals and a puzzled reaction to lead into a chicken-meal promotion.
- [Hotel Key Card Mistake Sets Up a Dramatic Facepalm](https://ugcgrowthengineer.com/hooks/DXNMrdLgqNY/): A hotel hallway skit uses a relatable key card mistake in a text overlay, then escalates from casual walking to a dramatic facepalm and defeated exit.
- [Day-by-Day Sugar Challenge With Fast Mood Changes](https://ugcgrowthengineer.com/hooks/DWw0Q9VkYG2/): A selfie challenge montage hooks viewers with a relatable sweet-treat struggle, then rapidly contrasts a cheerful first day with increasingly frustrated daily updates.
- [Gaming Sleepover POV Turns Into a Group Skincare Session](https://ugcgrowthengineer.com/hooks/Db_CANVxVkg/): A gaming-sleepover POV hooks viewers with a specific relationship scenario, then turns the creator's skincare routine into a playful group sheet-mask session.
- [Motorcycle POV Opens an Unfinished Relationship Story](https://ugcgrowthengineer.com/hooks/DVpI_OKjJMe/): A motorcycle POV pairs an unfinished relationship scenario with moving road footage, building curiosity before a roadside interaction and a comedic freeze-frame ending.
- [Promising Better Videos as an Alternative to Brain Rot](https://ugcgrowthengineer.com/hooks/DVXC0friFt5/): A selfie recommendation list hooks viewers with “Videos to watch instead of brain rot,” then reveals individual video cards through upward pointing gestures.
- [A Pretend Flower Delivery Drops Viewers Into a Social Favor](https://ugcgrowthengineer.com/hooks/DWuyo_9ARg8/): A handheld POV flower-delivery encounter hooks viewers mid-conversation, then builds curiosity about whether the recipient will play along with the florist's favor.
- [Matching Cat Bonnets Tease a Shared Beauty Transformation](https://ugcgrowthengineer.com/hooks/DYi1RLRCYkx/): A beauty transition video hooks viewers with a creator and cat in matching bonnets, then teases a shared makeover with makeup props and an explicit transition overlay.
- [Layoff Pressure Meets a Carefree Longboard Ride](https://ugcgrowthengineer.com/hooks/DVm1QqzDTmc/): A text-overlay meme contrasts pressure to have a plan after a layoff with a carefree longboard ride, turning a serious career situation into a visual punchline.
- [A Hair-Styling Favor Opens a Service-for-Service Skit](https://ugcgrowthengineer.com/hooks/DXUiPAMJTFt/): A text-led hair-styling skit drops viewers into a favor request, then uses a service-for-service bargain to build curiosity before a visual punchline.
- [Vanity Clutter Opens a Loop About Life With a 3D Printer](https://ugcgrowthengineer.com/hooks/DcJiyJFMVOf/): A lifestyle montage pairs vanity clutter with a “My life since I have a 3D printer” overlay, creating curiosity about how the printer solves everyday needs.
- [Wide-Eyed Selfie Leads Into an Oil-Control Spray Reveal](https://ugcgrowthengineer.com/hooks/DaJjcNJAHdl/): A close-up selfie hooks viewers with a sudden wide-eyed expression, then reveals an oil-control makeup spray against visibly shiny skin at an outdoor evening event.
- [Oversized Pickle Jar Turns a Craving Into a Realization Hook](https://ugcgrowthengineer.com/hooks/DYaraKQNiAf/): A kitchen text-overlay skit hooks viewers with exaggerated pickle eating and jar drinking, then pays off its pregnancy-themed setup with a wide-eyed realization.
- [A Tired Bedtime Selfie Interrupted by an Early-Morning Kiwi Offer](https://ugcgrowthengineer.com/hooks/DXrN8nBgg1Y/): A bed selfie hooks viewers with a relatable exhausted-parent overlay, then turns an unexpected kiwi offer and deadpan dialogue into morning comedy.
- [Shower Multitasking Turns Everyday Overload Into a Visual Hook](https://ugcgrowthengineer.com/hooks/DctpJ_KPJjL/): A deadpan POV skit hooks viewers with absurd shower multitasking, combining a laptop, dumbbell and drink to make everyday overload instantly recognizable.
- [A Painting Workflow Claim Followed by a Powered Roller Demo](https://ugcgrowthengineer.com/hooks/DXFSsh8kwTW/): A hands-on paint roller demo hooks viewers with a promise to change how they paint, then shows the connected tool coating a wall.
- [Half-Lash Surprise Reaction Leads Into an Adhesive Test](https://ugcgrowthengineer.com/hooks/DXhLs0Tj0AA/): A lash-adhesive demo opens with a product flash, then a wide-eyed half-lash reaction that turns a visible makeup mismatch into humor before a hold test.
- [A Relatable Filming Problem Leads to a Wearable Camera Reveal](https://ugcgrowthengineer.com/hooks/DWjSQ_Cjrwj/): A POV product demo hooks viewers with the familiar struggle of getting a partner to film aesthetic videos, then reveals a wearable camera and its footage.
- [Email Frustration POV With an Unfiltered Office Reaction](https://ugcgrowthengineer.com/hooks/CoXoT1Zp4nv/): A workplace POV skit hooks viewers with a familiar email-frustration overlay and an unfiltered verbal reaction delivered while typing at a desk.
- [A Late-Night Job Application Claim Over an Elevator Selfie](https://ugcgrowthengineer.com/hooks/DPDbsw9k2gW/): An elevator mirror selfie hooks job seekers with a text claim that applying after 10 PM gets more interviews than applying in the morning, leaving the explanation to the caption.
- [An Awkward School Group Chat Request Becomes a Musical Story](https://ugcgrowthengineer.com/hooks/DcMjhWyzFYX/): A selfie reaction with school group chat overlays hooks viewers through an awkward lunchbox request, then turns the escalating argument into a song made with Suno.
- [Email Punctuation Overthinking as a Relatable Desk Skit](https://ugcgrowthengineer.com/hooks/DaGa7oOsuq7/): A desk skit hooks viewers with “Email punctuation be like,” then pairs tiny punctuation changes with exaggerated vocal tones to dramatize a familiar workplace dilemma.
- [A Dinosaur-Mom Callout Paired With an In-Store Reaction](https://ugcgrowthengineer.com/hooks/Dd7hWuOTpfB/): A retail discovery video hooks dinosaur-loving parents with a playful warning and an excited reaction before showing children's dinosaur outfits.
- [Turning a Vague Text Reply Into a Multiple-Choice Quiz](https://ugcgrowthengineer.com/hooks/DZKJaPryAio/): A text-overlay comedy skit asks viewers how to answer “Hmmm,” using a stressed reaction, staggered choices and a countdown to turn a familiar texting dilemma into a quiz.
- [Turning Family Texts Into a Song Creates a Curiosity Hook](https://ugcgrowthengineer.com/hooks/DXrs9XejUKJ/): A selfie introduces family texts turned into a Balkan song, creating curiosity that message bubbles and sung lyrics resolve while featuring a caption-named music app.

## Hook feeds

- [Short-form video hooks, broken down](https://ugcgrowthengineer.com/): A feed of short-form hooks that worked, each with the brand and product, the first three seconds, the script beats and a pattern template you can reuse.
- [Short-form video hooks, broken down, page 2](https://ugcgrowthengineer.com/page/2/): Page 2 of 2. A feed of short-form hooks that worked, each with the brand and product, the first three seconds, the script beats and a pattern template you can reuse.
- [Afrikana UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/afrikana/): 1 hook from short-form videos featuring Afrikana: the product, the first three seconds, the script beats and a reusable pattern.
- [Bambu Lab UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/bambu-lab/): 1 hook from short-form videos featuring Bambu Lab: the product, the first three seconds, the script beats and a reusable pattern.
- [CozyTots UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/cozytots/): 1 hook from short-form videos featuring CozyTots: the product, the first three seconds, the script beats and a reusable pattern.
- [Insta360 UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/insta360/): 1 hook from short-form videos featuring Insta360: the product, the first three seconds, the script beats and a reusable pattern.
- [ONE/SIZE UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/one-size/): 1 hook from short-form videos featuring ONE/SIZE: the product, the first three seconds, the script beats and a reusable pattern.
- [Oreo UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/oreo/): 1 hook from short-form videos featuring Oreo: the product, the first three seconds, the script beats and a reusable pattern.
- [Peeps UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/peeps/): 1 hook from short-form videos featuring Peeps: the product, the first three seconds, the script beats and a reusable pattern.
- [Reese's UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/reese-s/): 1 hook from short-form videos featuring Reese's: the product, the first three seconds, the script beats and a reusable pattern.
- [Suno UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/suno/): 2 hooks from short-form videos featuring Suno: the product, the first three seconds, the script beats and a reusable pattern.
- [Wagner UGC video hooks](https://ugcgrowthengineer.com/hooks/brand/wagner/): 1 hook from short-form videos featuring Wagner: the product, the first three seconds, the script beats and a reusable pattern.
- [Apparel video hooks](https://ugcgrowthengineer.com/hooks/category/apparel/): 1 hook from short-form videos in apparel, each with its brand, opening seconds, script beats and pattern template.
- [Apps and software video hooks](https://ugcgrowthengineer.com/hooks/category/apps-software/): 2 hooks from short-form videos in apps and software, each with its brand, opening seconds, script beats and pattern template.
- [Beauty tools video hooks](https://ugcgrowthengineer.com/hooks/category/beauty-tools/): 1 hook from short-form videos in beauty tools, each with its brand, opening seconds, script beats and pattern template.
- [Career and workplace video hooks](https://ugcgrowthengineer.com/hooks/category/career-workplace/): 3 hooks from short-form videos in career and workplace, each with its brand, opening seconds, script beats and pattern template.
- [Education video hooks](https://ugcgrowthengineer.com/hooks/category/education/): 1 hook from short-form videos in education, each with its brand, opening seconds, script beats and pattern template.
- [Entertainment and comedy video hooks](https://ugcgrowthengineer.com/hooks/category/entertainment-comedy/): 9 hooks from short-form videos in entertainment and comedy, each with its brand, opening seconds, script beats and pattern template.
- [Food and beverage video hooks](https://ugcgrowthengineer.com/hooks/category/food-beverage/): 3 hooks from short-form videos in food and beverage, each with its brand, opening seconds, script beats and pattern template.
- [Home and decor video hooks](https://ugcgrowthengineer.com/hooks/category/home-decor/): 1 hook from short-form videos in home and decor, each with its brand, opening seconds, script beats and pattern template.
- [Kitchen and cooking video hooks](https://ugcgrowthengineer.com/hooks/category/kitchen-cooking/): 1 hook from short-form videos in kitchen and cooking, each with its brand, opening seconds, script beats and pattern template.
- [Lifestyle video hooks](https://ugcgrowthengineer.com/hooks/category/lifestyle/): 1 hook from short-form videos in lifestyle, each with its brand, opening seconds, script beats and pattern template.
- [Makeup video hooks](https://ugcgrowthengineer.com/hooks/category/makeup/): 4 hooks from short-form videos in makeup, each with its brand, opening seconds, script beats and pattern template.
- [Parenting and baby video hooks](https://ugcgrowthengineer.com/hooks/category/parenting-baby/): 2 hooks from short-form videos in parenting and baby, each with its brand, opening seconds, script beats and pattern template.
- [Relationships and dating video hooks](https://ugcgrowthengineer.com/hooks/category/relationships-dating/): 2 hooks from short-form videos in relationships and dating, each with its brand, opening seconds, script beats and pattern template.
- [Skincare video hooks](https://ugcgrowthengineer.com/hooks/category/skincare/): 1 hook from short-form videos in skincare, each with its brand, opening seconds, script beats and pattern template.
- [Tech gadgets video hooks](https://ugcgrowthengineer.com/hooks/category/tech-gadgets/): 2 hooks from short-form videos in tech gadgets, each with its brand, opening seconds, script beats and pattern template.
- [Before and after hooks](https://ugcgrowthengineer.com/hooks/format/before-after/): 1 hook from before and after videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Challenge hooks](https://ugcgrowthengineer.com/hooks/format/challenge/): 1 hook from challenge videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Demo hooks](https://ugcgrowthengineer.com/hooks/format/demo/): 5 hooks from demo videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [POV skit hooks](https://ugcgrowthengineer.com/hooks/format/pov-skit/): 7 hooks from pov skit videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Reaction video hooks](https://ugcgrowthengineer.com/hooks/format/reaction-video/): 1 hook from reaction video videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Text overlay meme hooks](https://ugcgrowthengineer.com/hooks/format/text-overlay-meme/): 9 hooks from text overlay meme videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Transformation hooks](https://ugcgrowthengineer.com/hooks/format/transformation/): 1 hook from transformation videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Vlog hooks](https://ugcgrowthengineer.com/hooks/format/vlog/): 2 hooks from vlog videos, each broken down into the opening seconds, the script beats and a pattern template to reuse.
- [Bold claim hooks](https://ugcgrowthengineer.com/hooks/type/bold-claim/): Opens with a specific, checkable claim that the rest of the video has to back up. 2 hooks, broken down.
- [Contrast hooks](https://ugcgrowthengineer.com/hooks/type/contrast/): Puts two states, choices or people side by side from the first frame. 2 hooks, broken down.
- [Direct callout hooks](https://ugcgrowthengineer.com/hooks/type/direct-callout/): Names the target viewer directly, such as “if you have oily skin”, so the right people stop. 1 hook, broken down.
- [Open loop hooks](https://ugcgrowthengineer.com/hooks/type/open-loop/): Starts a question or story and holds back the answer until the end. 6 hooks, broken down.
- [Pattern interrupt hooks](https://ugcgrowthengineer.com/hooks/type/pattern-interrupt/): Opens with an unexpected image, sound or action that breaks the scroll before any words land. 3 hooks, broken down.
- [POV hooks](https://ugcgrowthengineer.com/hooks/type/pov/): Puts the viewer inside a familiar situation with an on-screen “POV:” line. 9 hooks, broken down.
- [Question hooks](https://ugcgrowthengineer.com/hooks/type/question/): Opens with a question the target viewer already asks themselves. 1 hook, broken down.
- [Reaction hooks](https://ugcgrowthengineer.com/hooks/type/reaction/): Opens on a visible reaction to something the viewer has not seen yet. 2 hooks, broken down.
- [Storytime hooks](https://ugcgrowthengineer.com/hooks/type/storytime/): Opens in the middle of a personal story at its most tense moment. 2 hooks, broken down.
- [Instagram hooks](https://ugcgrowthengineer.com/hooks/platform/instagram/): 28 hooks from Instagram short-form videos, ranked by views, each with the brand, the first three seconds, the beats and a reusable pattern.
- [Instagram hooks, page 2](https://ugcgrowthengineer.com/hooks/platform/instagram/page/2/): Page 2 of 2. 28 hooks from Instagram short-form videos, ranked by views, each with the brand, the first three seconds, the beats and a reusable pattern.

## Product

- [Tracker: your creators’ posts, asked from your coding agent](https://ugcgrowthengineer.com/tracker/): Daily snapshots of every post your creators publish on Instagram, TikTok, X and YouTube. Ask questions in plain language from Claude Code or Codex; your agent runs the SQL.
- [Pricing: plans by tracked accounts](https://ugcgrowthengineer.com/pricing/): Starter 29 USD a month for 25 tracked creator accounts, Growth 79 USD for 100, Team 199 USD for 500. Billed monthly, no free trial; every plan has all features.