No productMakeup
On screen“I trust you”
Pattern“I trust you” over [before look] → cut to [visible result] → [mirror inspection] → [honest reaction].
Read the breakdown6 hooks
Open loop hooks
Starts a question or story and holds back the answer until the end. 6 hooks, broken down.
AfrikanaChicken meals in the Chicken Club promotion
On screen“THE AFRIKANA CHICKEN CLUB 30% OFF SELECTED DISHES FROM THE ‘I CAME FOR CHICKEN’ RANGE MON - THURS 12:00 - 16:00”
PatternCreator discreetly films [intriguing subject] → checks the footage → reacts to [unexpected detail] → closer screen reveal → [brand offer].
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No productEntertainment and comedy
On screen“Riding with my girlfriend when.... / *girls trying to get my attention* / We’ll Be Right Back”
Pattern[Everyday activity] with [person] when.... → [product-related interruption] → [reaction reveal] → [comic freeze-frame cutaway]
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Bambu Lab3D printer
On screen“My life since I have a 3D printer”
PatternMy life since I have a [product] → [everyday need] → [choose or use solution] → [visible result] → [additional lifestyle applications]
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SunoAI music creation appOreosandwich cookies
On screen“Text messages from the mom’s group chat at my daughter’s new school / PART 1 / Reception Class Moms 💕 / Hi everyone! Sorry, slightly awkward one but could we maybe agree on some basic rules around lunchboxes? / Song made using Suno / With respect, I’m not changing my daughter’s lunch because your daughter wants an Oreo.”
PatternText messages from [specific group] → “Slightly awkward, but can we [request]?” → [unexpected reason] → [escalating replies sung over reactions] → [blunt payoff].
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Sunomusic generation app
On screen“Turning my Albanian 🇦🇱 Dad’s texts into a Balkan Song / Answer u phone my beautiful daughter ❤️ / Enisa PLEASE DON POST THOSE PICTURES OF ME / I don't like it / I LOVE THE NEW SONG / I make all my coworkers buy it on iTunes 👍🏻 / Hello are u ok? / I love my dad 😂”
PatternTurning my [person/source]’s [texts/reviews/notes] into a [music style] song → [readable messages with matching sung lyrics] → [brief emotional closing].
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